Real businesses. Measurable results.
Visibility changed what these businessescould control.
- Not projections.
- Not industry averages.
- Not a calculator showing what could happen.
These are named trade businesses using Revalytics to see where revenue stopped moving, take action, and measure what changed.
20 minute walkthrough · no obligation
Named customers, defined timeframes
Three businesses. Three measured outcomes.
+23%close rate
over 90 days
$121,000 recovered
Home Heroes Plumbing, Heating & Air
50%of PPC spend
cut during the first week, with no reduction in lead volume
$5,000 cut
Transou’s Plumbing & Septic
75%Market Burn
uncovered within 30 days
Share of marketing investment
Cisneros Brothers Plumbing, Heating & Air
Three businesses. Three constraints.
The result depends on what is holding revenue back.
| Business | What they believed | What Revalytics revealed | Measured result |
|---|---|---|---|
| Home Heroes Plumbing, Heating & Air | Marketing performance should have produced more revenue | Revenue Opportunity was already inside the business | +23% close rate over 90 days, $121,000 recovered |
| Transou's Plumbing & Septic | Too many callers were only checking prices | Hundreds of real customer opportunities had not been worked | 50% of PPC spend cut in week one with no reduction in lead volume ($5,000 saved) |
| Cisneros Brothers Plumbing, Heating & Air | Growth required continued marketing investment | Marketing was creating more demand than operations could support | 75% Market Burn uncovered in 30 days |
The value was not another report explaining what happened. It was finding the real constraint before making the next decision.
Result 01 · Home Heroes Plumbing, Heating & Air
Marketing looked healthy. Revenue told a different story.
Lead volume was solid. Bookings appeared steady. But revenue was not matching the activity.
The problem did not live inside one report. It lived between the calls, leads, estimates, booked jobs, and collected revenue.
What Revalytics revealed
- High value leads that had not been worked
- Slow follow up
- Estimates that had stopped moving
- Drop off between booking and the completed job
- Revenue Opportunity that could still be recovered
| Before Revalytics | After Revalytics |
|---|---|
| Opportunities were treated equally | High value opportunities were prioritized |
| Follow up was inconsistent | Follow up became an accountable daily action |
| Problems appeared after month end | Revenue requiring attention became visible |
| Revenue lagged behind activity | The team could see where opportunities stopped |
“Revalytics helped us recover $121,000 in just 90 days. For a local small business, being able to see and recover leads slipping through the cracks in real time has been a game changer for us.”
Ashley Hileman, Owner, Home Heroes Plumbing, Heating & Air
Result 02 · Transou’s Plumbing & Septic
“Too many price shoppers.” That was the assumption.
Calls were coming in. But bookings were not following. The PPC reports showed activity, so the apparent explanation was lead quality.
Revalytics revealed a different story.
What was hiding
- “Call back later” opportunities from the previous 30 days200
- From the previous 90 days596
These customers had not necessarily rejected the business. Their conversations had stopped without a recorded next step.
PPC continued paying to create new demand while existing opportunities sat unworked.
| Before Revalytics | After Revalytics |
|---|---|
| Callers were labeled price shoppers | Unworked opportunities became visible |
| Follow-up gaps remained hidden | Hundreds of callback opportunities were identified |
| PPC performance was judged by lead activity | Marketing was connected to operational execution |
| More demand appeared necessary | Existing demand became the priority |
The immediate constraint was not lead volume. It was the company’s ability to work the demand marketing had already created. Revalytics gave Transou’s Plumbing & Septic the evidence to reduce PPC without reducing the number of leads entering the business.
“Using Revalytics, we cut our PPC budget by $5K in just one week. It continues to uncover new opportunities and helps us make smarter, more informed decisions about how we run our business.”
Brandon Redmond, Owner, Transou’s Plumbing & Septic
Result 03 · Cisneros Brothers Plumbing, Heating & Air
Marketing was outrunning operations.
Cisneros Brothers Plumbing, Heating & Air had scaled aggressively. Marketing spend was high. Leads were coming in. But the business could not clearly see how much demand operations could profitably support.
The marketing platforms showed activity. The field-service system recorded operations. Neither showed the complete revenue outcome.
What Revalytics revealed
- Operational gaps affecting revenue
- Marketing investment creating unsupported demand
- Bottlenecks between demand and execution
- Misalignment between spending and operational capacity
- A clearer path to profitable growth
What looked like a marketing-spend question was also an operational constraint.
With that visibility, the team could identify bottlenecks, improve efficiency, and make spending decisions using revenue, not lead activity alone.
“Within 30 days, Revalytics uncovered a 75% Market Burn rate. We were literally paying to create demand our business couldn’t operationally support. With real time visibility into the entire company, we identified bottlenecks, improved efficiency, and captured market share profitably.”
Isaac Cisneros, VP of Marketing, Cisneros Brothers Plumbing, Heating & Air
Different constraints. The same operating shift.
They stopped guessing where the problem was.
They stopped
- Waiting for monthly reports
- Treating every revenue problem as a marketing problem
- Trusting disconnected views of the business
- Buying more demand before finding the constraint
- Allowing opportunities to exist without ownership
They started
- Monitoring revenue while it was moving
- Prioritizing opportunities by value and urgency
- Assigning the next action
- Measuring what happened afterward
- Correcting the constraint before investing in more growth
More visibility. More accountability. More control.
20 minute walkthrough · no obligation
Results should be traceable
Every result needs context.
In a category filled with projections, anonymous benchmarks, and percentages without definitions, Revalytics reports evidence differently.
Named customers
Every testimonial remains attached to the person and business that supplied it.
Defined timeframes
Every result states when it was measured.
Explicit denominators
A percentage identifies exactly what was measured and what it was measured against.
Qualified calculations
Estimated, illustrative, and rounded values are labeled.
Individual outcomes
These results show what happened in each named business. They are not guarantees of identical outcomes for every customer. Documented in the 2026 Moneyball Index, published by Signal Club, applying the Moneyball for the Trades method, with operating data supplied by Revalytics. Read the study.
A percentage without a denominator is not proof. A result without context is only a claim.
Moneyball for the Trades®
The thinking behind this standard is published in full.
Eight principles for replacing assumptions with evidence. Free to read, and usable without any software.
The operating philosophy
Read the philosophy
Questions about the results
Before you book.
Are these real Revalytics customers?
Yes. Home Heroes Plumbing, Heating & Air, Transou's Plumbing & Septic, and Cisneros Brothers Plumbing, Heating & Air are named customers whose testimony appears alongside their reported outcomes.
Why report both dollar amounts and percentages?
Dollar amounts show the financial outcome. Percentages show the size of that outcome relative to the specific opportunity, investment, or metric being measured. Used together, they provide scale and context.
What does '+23% close rate' mean?
It means the share of on-site visits that became paid work rose by 23 points over the 90 day window, alongside $121,000 recovered. It is a close rate improvement, not a share of revenue or of identified opportunity.
What does '75% Market Burn' mean?
Market Burn measures the share of marketing investment creating demand the business could not operationally support or convert into the intended revenue outcome. It is a defined rate, not a claim that total marketing spending was reduced by 75%.
Will every Revalytics customer achieve the same result?
No. Results depend on opportunity volume, average value, current constraints, data quality, operating discipline, and the team's ability to act. Revalytics makes the problem visible. The team still has to change the outcome.
How are recovered opportunities measured?
The calculation depends on the opportunity and connected data. Revalytics can use estimate values, booked job values, collected revenue, average booked revenue, or another approved calculation configured for the business.
How will our results be reported?
Your results should include what Revalytics identified, what action was taken, what changed, the measurement period, the financial or operational outcome, and the calculation used.
Your business will have its own result
What is your current reporting unable to explain?
Maybe revenue is not matching marketing. Maybe opportunities are sitting unworked. Maybe advertising is creating more demand than operations can support.
The answer should not be another assumption.
Each business above found a different constraint. Yours will have its own, and a measured result attached to it.
We'll show you what Revalytics would monitor, where revenue may be stopping, and how the result would be measured.
20 minute walkthrough · no obligation
Or watch it happen first: the Recovery Game · 10 seconds · no email needed